Enabler is interacting closely with marketplace or any other online selling platforms, but e-commerce enabler is not a marketplace.

Online Marketplace: a platform where you –as consumer do window shopping or buy the goods from sellers and brands. Ex: Amazone, Lazada, Tmall, Alibaba, Shopee, and many more.

E-commerce enabler: service to help brands promoting and selling their goods in online marketplace by providing end-to-end e-commerce solution.